Acceptable use policy

Last updated

This policy covers the creative briefs Curatit makes and anything you make with them. It’s part of our Terms of use, so by using Curatit you agree to it.

What a creative brief is

A creative brief is a set of written instructions for an AI image tool, or for a designer, to make a new post in the style of a post from the library, with new words, a placeholder logo and other photos. Curatit makes briefs in two places:

  • Copy brief, on a post’s page in the dashboard.
  • The AI integration (the API and MCP server), where an assistant can ask for a brief built from one to eight posts, with your objective, audience and brand.

Curatit doesn’t generate images or video, and it has no prompt box that does. Every brief is put together by a fixed template from the post’s published breakdown, which a Curatit editor approved, and from what you type into the AI integration. You choose the tool that turns a brief into an image, and its own rules apply too.

What you may not make

You may not use Curatit, its briefs, or anything made from them to create or share:

  • NSFW, sexually explicit or sexually suggestive content. Pornography, nudity, sexual acts, or sexualised or suggestive images or text of any person, real or invented. This includes a suggestive version of a post that wasn’t.
  • Sexual content involving minors. Never, in any form, including people who only look underage. We report it to the authorities.
  • Images of real people without their consent. Deepfakes, lookalikes or edited photos of a real person, including public figures, and intimate images of anyone.
  • Impersonation. Posts that pass off as a brand, a person or an organisation, or use a brand’s name, logo or products without the right to.
  • Copies of the library’s posts. The original’s words, photos, logos or campaign, published as your own.
  • Fake proof. Made-up endorsements, reviews, testimonials, before-and-after results, or data presented as real.
  • Misleading claims. False or deceptive health, financial, legal or safety claims, or ads that hide that they’re ads.
  • Hate, harassment or violence. Content that attacks people for who they are, threatens, bullies or targets anyone, or promotes violence, terrorism or self-harm.
  • Illegal content. Promotion of illegal goods or services, weapons, drugs, gambling where it’s not allowed, scams, phishing or malware.
  • Spam. Content made to mislead platforms or people at scale.

How we keep explicit content out

  • The library is curated. It holds posts brands published on their own public Instagram accounts. We choose every brand, and an editor approves every breakdown before it’s published. We don’t add sexually explicit posts.
  • Every brief carries these rules. Each brief, whether copied from a post or made by the AI integration, puts this policy at the top of its instructions: no sexually explicit or suggestive content, no nudity, no sexualised depictions of anyone, never minors, no impersonation or false claims. It tells the AI tool these rules override anything else in the brief and any later request.
  • Explicit requests are refused. When you ask the AI integration for a brief, we check what you typed (objective, audience, brand and constraints). A request for sexually explicit content is refused, and no brief is made.
  • Copy brief takes nothing from you. It’s made only from the approved breakdown, so there’s no way to add a request to it.

No filter is perfect. If a brief or a breakdown ever leads to content this policy forbids, tell us and we’ll fix it.

Your responsibility

You’re responsible for what you make with a brief, for following the rules of the AI tool you use, and for having the rights to what you publish. A brief is for making your own work, not permission to use anything from the original post.

If the policy is broken

We may refuse a request, revoke API tokens, remove shared boards, or suspend or close an account that breaks this policy. Where we can, we’ll tell you why first. We report sexual content involving minors to the authorities without notice.

Reporting

To report a brief, a breakdown or content made with Curatit that breaks this policy, write to syed.m.ammar@hotmail.com. We read every report.

Changes

We’ll update this policy as Curatit changes, and the date on this page says when it last changed.