Social media post examples from real brands

A joke about a shared experience. 23 posts from 14 brands.

Asks followers to answer, vote, tag or share. 20 posts from 10 brands.

Promotes an upcoming event. 18 posts from 7 brands.

A joint product or campaign with another brand. 17 posts from 11 brands.

A creator, athlete or celebrity fronts the post. 17 posts from 6 brands.

Explains a concept, term or how something works. 17 posts from 8 brands.

A known meme format or internet joke. 15 posts from 13 brands.

Shows the product as the hero. 15 posts from 10 brands.

A new feature or update to an existing product. 13 posts from 11 brands.

Joins a trend, format or cultural moment. 12 posts from 5 brands.

Explains what a product or feature does. 11 posts from 8 brands.

Origins, mission or what the brand stands for. 9 posts from 8 brands.

A magazine-style feature or interview. 9 posts from 5 brands.

Content made by a customer, shared by the brand. 9 posts from 6 brands.

News that isn't a launch: milestones, openings, changes. 8 posts from 8 brands.

A chart, study or statistic about the world (not the brand). 8 posts from 4 brands.

A new product is introduced. 8 posts from 7 brands.

Tied to a holiday or season. 7 posts from 7 brands.

The brand sponsors a team, event or cause. 7 posts from 3 brands.

Hints at something coming without showing it all. 7 posts from 6 brands.

Shows what happened at an event. 6 posts from 6 brands.

A useful artefact: itinerary, recipe, checklist, template. 6 posts from 3 brands.

Shows the product in use, step by step. 5 posts from 5 brands.

A discount, deal or price promotion. 5 posts from 4 brands.

How things are made or the people making them. 4 posts from 3 brands.

A worked example of a result for a customer. 4 posts from 3 brands.

Features a customer or community member. 4 posts from 3 brands.

Enter to win. 4 posts from 4 brands.