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Explain fictional personalities through contrasting shopping baskets
Fictional Amazon carts characterize the leads of The Love Hypothesis while promoting streaming. Ordinary products become character cues for viewers familiar with the story.
“HYPOTHESIS: you will be watching (or rewatching 👀 ) Love Hypothesis this weekend 🧪 Str…”
- Type
- Collaboration
- Goal
- Conversion
- Hook
- Curiosity gap
- Format
- Comparison series
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