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Place the new kit inside a recognisable cultural setting
Portugal shirts are presented among decorative food tins, then on a wearer and in low-angle fabric details. The retail setting ties the kit to national culture without an explanatory headline.
“Red, green, and taking over the block 🇵🇹🗽 Only NYC could serve a kit launch like this.”
- Type
- Product launch
- Goal
- Awareness
- Hook
- Reveal
- Format
- Reveal, then detail
In the full breakdown
Every one of the 6 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from PUMA
Product launch, from other brands
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