Product launch post examples
Product launch: A new product is introduced. 8 posts from 7 brands, 7 carousels and 1 single image, each with a breakdown of why it works.
From Under Armour, adidas, KFC, On, PUMA, Revolut and 1 more brand, in Finance, Food & Drink, Shopping and Sports.
All 8 examples
adidasUse varied running viewpoints to connect apparel with movement
KFCVisualize customization as a complete lineup of choices
UniqloMake material softness visible through a close texture crop
Under ArmourFollow a merchandise grid with a material-origin image
Under ArmourMove from the athlete portrait to an extreme product close-up
RevolutAlternate athlete portraits with close product details
OnLet two colourways and the unusual sole introduce the product
PUMAPlace the new kit inside a recognisable cultural setting
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.