BettermentInstagram carousel
Turn thirteen carousel frames into a scrubbable flipbook of drifting downtime
An instruction to hold the dots and scroll turns the slides into animation frames: a woman on a pool float drifts right while the out-of-office line slides in behind her.
“Logged off for a reason.”
- Type
- Lifestyle mood
- Goal
- Awareness
- Hook
- Curiosity gap
- Format
- Carousel
In the full breakdown
Every one of the 13 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Lifestyle mood, from other brands
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.