WealthsimpleInstagram carousel
Stage the card as a monolith in a miniature campsite, then reveal the set
A black Visa card towers over a tiny lakeside camp of figurines and tents. Hands, a camera rig and studio props in later frames show the diorama’s scale and how it was shot.
“Marshmallows, chocolate, graham crackers.”
- Goal
- Consideration
- Hook
- Visual only
- Format
- Reveal, then detail
In the full breakdown
Every one of the 7 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Wealthsimple
Behind the scenes, from other brands
These posts belong to Wealthsimple, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with Wealthsimple. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.