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Photograph frugal-tip posters in transit stations to promote a savings contest
Each poster sets a small saving habit above a giant “become a millionaire”, acted out by a subject carrying props. Shooting them in stations with passing commuters turns the ads into a gallery of placements.
“This is a sign (or 6) that the million dollar reveal is now open.”
- Goal
- Awareness
- Hook
- Bold claim
- Format
- Gallery
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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