Coca-ColaInstagram carousel
Keep the product visible while changing the destination
Travel snapshots make a familiar Coke can the constant across destinations. The repeated red package may tie unrelated travel photos into one brand story.
“New places, familiar tastes 📸 @santillo_antonio @belluccia @janakiengineer @mariasimone…”
- Type
- UGC repost
- Goal
- Awareness
- Hook
- Visual only
- Format
- Gallery
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Coca-Cola
UGC repost, from other brands
ChatGPTLet the output's typography demonstrate the interface feature
UberTranslate social awkwardness into an incongruously formal reaction image
Uber EatsFind a recurring incidental character in service-generated photographs
DoorDashCurate platform-specific oddities into a recurring screenshot anthology
These posts belong to Coca-Cola, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with Coca-Cola. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.