UGC repost post examples
UGC repost: Content made by a customer, shared by the brand. 9 posts from 6 brands, 6 carousels and 3 single images, each with a breakdown of why it works.
From Coca-Cola, ChatGPT, DoorDash, McDonald's, Uber and Uber Eats, in AI, Food & Drink and Travel & Transportation.
All 9 examples
ChatGPTLet the output's typography demonstrate the interface feature
UberTranslate social awkwardness into an incongruously formal reaction image
Uber EatsFind a recurring incidental character in service-generated photographs
ChatGPTShow an unexpected real-world use case through a user's anecdote
DoorDashCurate platform-specific oddities into a recurring screenshot anthology
McDonald'sCurate different artistic interpretations of a recognizable brand landmark
Coca-ColaMove from wide lifestyle context to a close product moment
Coca-ColaKeep the product visible while changing the destination
Coca-ColaEcho the packaging color in nearby personal accessories
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.