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Show the newspaper ad in readers’ hands across parks and transit
Handheld photos put the two-page spread on a bench, against brick, in front of a reader’s face and on a commuter’s lap. The ad’s light-versus-dark page split stays the recurring image while the settings change.
“We think banking in Canada is too expensive, so we made a newspaper ad about it.”
- Type
- Announcement
- Goal
- Awareness
- Hook
- Bold claim
- Format
- Gallery
In the full breakdown
Every one of the 6 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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