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Repeat one fee comparison card thirteen times, ending every pair at Zero
Thirteen identical off-white cards each name a banking fee, give the big banks’ figure in bold, then answer Wealthsimple: Zero. Black opening and closing cards bookend the run with a claim and a short verdict.
“Banking is expensive.”
- Type
- Stats as proof
- Goal
- Consideration
- Hook
- Bold claim
- Format
- Comparison series
In the full breakdown
Every one of the 15 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.



