UberInstagram single image
Use a chat reply to reverse an aspirational setup
An Uber Black brag gets punctured by a father's credit-card complaint. The familiar message interface makes the punchline readable as a tiny story.
“What was that, dad?”
- Type
- Meme
- Goal
- Engagement
- Hook
- Humour
- Format
- Single image
In the full breakdown
The design up close, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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