Meme post examples
Meme: A known meme format or internet joke. 15 posts from 13 brands, 5 carousels and 10 single images, each with a breakdown of why it works.
From Deliveroo, Duolingo, Airtasker, Betterment, Binance, Bolt and 7 more brands, in AI, Business, Crypto & Web3, Education, Finance, Food & Drink, Lifestyle and Travel & Transportation.
All 15 examples
AirtaskerUse rock-paper-scissors to show posting a task beats every chore
KFCMake every decision path converge on the same product
DoorDashReinterpret a serious-sounding setup with a literal food-love reveal
DeliverooUse an oversized delivery vehicle as the punchline
ChatGPTPair a self-satisfied reaction image with a recognizable AI habit
UberUse a chat reply to reverse an aspirational setup
Burger KingInflate a trivial eating choice into mock expertise
DuolingoTurn German sound-alikes into a repeatable illustrated guessing game
CoinbaseContrast a cute assistant with an impossible user demand
BoltPersonify the product through a two-speaker meme
ShopifyMap each merchant frustration to a recognizable reaction image
DuolingoUse country-name puns to build a mascot variant series
BinanceMatch the highlighted phrase to the subject's shirt
DeliverooTurn the football GOAT nickname into an actual shopping basket
BettermentTurn the IRA deadline into a fake museum check-in post
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.