McDonald'sInstagram single image
Express seasonal enthusiasm as an instant character transformation
A nugget character transforms into a vampire at the start of October. The two-state contrast makes the date-change joke readable at a glance.
“spooky mode activated”
- Type
- Seasonal
- Goal
- Engagement
- Hook
- Humour
- Format
- Single image
In the full breakdown
The design up close, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Seasonal, from other brands
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