McDonald'sInstagram single image
Place an unexpected oversized object in a recognizable setting
A metallic Monopoly-style car outside McDonald's hints at an October reveal. The scale mismatch creates curiosity while the restaurant anchors the brand.
“well this is a first”
- Type
- Teaser
- Goal
- Awareness
- Hook
- Curiosity gap
- Format
- Single image
In the full breakdown
The design up close, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from McDonald's
Teaser, from other brands
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