Uber EatsInstagram single image
Let a tiny receipt detail deliver the punchline
An unusually large fortune-cookie order becomes a delivery joke. The everyday bag makes the improbable order feel like a discovered story.
“someone ordered 249 fortune cookies.”
- Type
- Relatable humour
- Goal
- Engagement
- Hook
- Curiosity gap
- Format
- Single image
In the full breakdown
The design up close, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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