Relatable humour post examples

Relatable humour: A joke about a shared experience. 23 posts from 14 brands, 10 carousels and 13 single images, each with a breakdown of why it works.

From Postmates, Deliveroo, Uber Eats, Shopify, Tripadvisor, Airbnb and 8 more brands, in Business, Crypto & Web3, Food & Drink, Graphics & Design, Lifestyle, Shopping and Travel & Transportation.

All 23 examples

AirbnbRelatable humour
Reuse one game image to rank increasingly specific travel choices
DeliverooRelatable humour
Humanize a new machine with a familiar kindness meme
ShopifyRelatable humour
Keep one deadpan character fixed across specific merchant situations
DeliverooRelatable humour
Recast a missed festival ticket as absurd grocery purchasing power
TripadvisorRelatable humour
Answer a rhetorical complaint with visual overabundance
PostmatesRelatable humour
Let an over-eager chat reply deliver the peer-pressure joke
CanvaRelatable humour
Frame learning as both a small victory and a late-night habit
Uber EatsRelatable humour
Replace the expected final word in a familiar phrase
AmazonRelatable humour
Keep the photograph fixed while escalating the caption premise
Uber EatsRelatable humour
Use a simple queue scene to make convenience visible
KFCRelatable humour
Rename a familiar product through a casual food joke
BinanceRelatable humour
Delay the punchline across a handwritten sequence
Uber EatsRelatable humour
Let a tiny receipt detail deliver the punchline
TripadvisorRelatable humour
Put seasonal wishes inside a familiar thought meme
InstacartRelatable humour
Contrast cartoon food fantasy with real preparation
UberRelatable humour
Overlay a precise everyday scenario on a casual selfie
AirtaskerRelatable humour
Share the new billboard as photographed from the street at dusk
ShopifyRelatable humour
Use voice-note lengths as a visual punchline
DeliverooRelatable humour
Turn delivery waiting time into a list of internet distractions
PostmatesRelatable humour
Make a delivery bag the destination for a summer dive
DoorDashRelatable humour
Change only the name in a repeated billboard composition
PostmatesRelatable humour
Put the delivery bag where three personal desires overlap
PostmatesRelatable humour
Resolve a familiar forgotten-chicken joke with an order-food reply

Other types of post

A known meme format or internet joke. 15 posts.

Trend participation

Joins a trend, format or cultural moment. 12 posts.

Community prompt

Asks followers to answer, vote, tag or share. 20 posts.

Event promotion

Promotes an upcoming event. 18 posts.

A joint product or campaign with another brand. 17 posts.

Creator feature

A creator, athlete or celebrity fronts the post. 17 posts.

Explains a concept, term or how something works. 17 posts.

Product showcase

Shows the product as the hero. 15 posts.

A new feature or update to an existing product. 13 posts.

Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.

Read every breakdown in full

A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.

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