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Use consistent name labels to turn individual portraits into a team tribute
Adidas celebrates a roster of football players through named emotional close-ups. Tight crops emphasize expressions while the final boot shot reconnects to the sponsor.
“met the moment and made a splash 🌪️😮💨”
- Type
- Sponsorship
- Goal
- Awareness
- Hook
- Social proof
- Format
- Gallery
In the full breakdown
Every one of the 7 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from adidas
Sponsorship, from other brands
BettermentTrace four athletes as coloured lines that converge on the brand
PUMAHide the athlete reference inside a restrained congratulatory headline
BettermentCelebrate a sponsored athlete with a studio portrait and one-line congratulation
BettermentCongratulate two sponsored golfers with paired cut-out portraits under a short headline
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