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Use joyful dog portraits to make a community appeal tangible
An upside-down dog portrait opens a story about keeping an Austin gathering place alive. The sequence explains the debt, quotes the organizer and closes with a group photograph inside the fundraiser card.
“Leslie Paetschow is asking for help supporting The Watering Bowl, the Austin dog park an…”
- Goal
- Conversion
- Hook
- News
- Format
- Story arc
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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