On Instagram posts, broken down
10 posts from On’s own Instagram account: 9 carousels and 1 single image, posted between August and October 2026. Each one has a breakdown of why it works, drafted by AI and approved by an editor, and links to the original.
What On posts most here: Collaboration (4), Announcement (1) and Brand story (1). Filed under Sports.
Every On post
OnMove the hiking shoe between studio display and everyday wear
OnLink sculpted footwear to an artist’s studio and city movement
OnConnect a footwear collaboration to an artist’s objects and surroundings
OnCarry the collection’s python pattern into the retail experience
OnLet repeated python print unify varied movement and fashion portraits
OnReveal the shoe construction through floating and macro product views
OnConnect sporting personalities through one unexpected industrial portrait setting
OnIntroduce a football leader inside the product development environment
OnEcho terrain textures in close crops of technical footwear
OnLet two colourways and the unusual sole introduce the product
Other Sports brands
These posts belong to On, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with On. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.