Brand story post examples
Brand story: Origins, mission or what the brand stands for. 9 posts from 8 brands, 7 carousels and 2 single images, each with a breakdown of why it works.
From Wise, Binance, Coinbase, Nike, On, Perplexity and 2 more brands, in AI, Crypto & Web3, Finance and Sports.
All 9 examples
Under ArmourMove from individual portraits into shared neighborhood action
WiseRepeat the card as a visual signature in everyday snapshots
CoinbasePresent a brand belief as a short shareable social statement
WiseUse a distinctive product color as the link across locations
OnConnect sporting personalities through one unexpected industrial portrait setting
NikeCrop tightly into the collision to emphasize physical intensity
BinancePair an establishing view with a tightly framed reveal
RobinhoodUse contrasting subtitle colors to distinguish speakers
PerplexityRepeat a luminous object across unrelated scenes
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.