
OnInstagram single image
Let two colourways and the unusual sole introduce the product
Four mule shoes form two staggered pairs on a muted grey-blue floor. No overlay headline competes with the open heel, strap construction and hollow sole.
“The new Cloudmonster 3 Mule.”
- Type
- Product launch
- Goal
- Awareness
- Hook
- Visual only
- Format
- Single image
In the full breakdown
The design up close, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from On
Product launch, from other brands
These posts belong to On, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with On. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.







