Shopify Instagram posts, broken down
5 posts from Shopify’s own Instagram account: 5 carousels, posted between August and October 2026. Each one has a breakdown of why it works, drafted by AI and approved by an editor, and links to the original.
What Shopify posts most here: Relatable humour (2), Customer spotlight (1) and Feature launch (1). Filed under Business.
Every Shopify post
ShopifyKeep one deadpan character fixed across specific merchant situations
ShopifyPlace each product change in the interface where users encounter it
ShopifyMap each merchant frustration to a recognizable reaction image
ShopifyUse voice-note lengths as a visual punchline
ShopifyBreak the founder story into small white caption strips
These posts belong to Shopify, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with Shopify. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.