Feature launch post examples
Feature launch: A new feature or update to an existing product. 13 posts from 11 brands, 11 carousels and 2 single images, each with a breakdown of why it works.
From Betterment, ChatGPT, Airbnb, Bolt, Canva, Public and 5 more brands, in AI, Business, Entertainment, Finance, Graphics & Design and Travel & Transportation.
All 13 examples
TwitchSilhouettes turn to coloured art in a fixed grid to announce evolved chat badges
ChatGPTDemonstrate visual range through sharply contrasting example scenes
WisePresent the new feature inside a familiar travel hub
ChatGPTPair an availability announcement with a concrete use-case inventory
ShopifyPlace each product change in the interface where users encounter it
PublicStandardize release cards around a feature label, explanation and example
RobinhoodGive every release a consistent title-and-hero card
AirbnbAlternate concise benefit cards with concrete interface examples
CanvaTurn a monthly release list into one feature per slide
WealthfrontGive each release a consistent headline-and-benefit card
BoltCarry a dotted delivery route across slides
BettermentLaunch a feature with a parallel tagline over a controllable 3D chart
BettermentAnnounce a feature with a category tag and a phone of tickers
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.