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Introduce a new feature as three numbered points, each paired with an app screen
Handwritten labels number three benefits of Custom portfolios, and each benefit sits above the app screen that shows it: search, weight sliders and a tax-loss harvesting toggle.
“Custom portfolios at Betterment mean your investing choices and expertly managed automat…”
- Goal
- Consideration
- Hook
- List count
- Format
- Listicle
In the full breakdown
Every one of the 4 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Betterment
BettermentTrace four athletes as coloured lines that converge on the brand
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BettermentCompare yearly interest side by side with the brand column filled yellow
BettermentStage each housing myth against its reality in two stacked cards
Feature explainer, from other brands
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.



