Feature explainer post examples
Feature explainer: Explains what a product or feature does. 11 posts from 8 brands, 10 carousels and 1 single image, each with a breakdown of why it works.
From Betterment, Canva, Wealthsimple, Binance, On, Robinhood and 2 more brands, in Crypto & Web3, Finance, Graphics & Design, Shopping and Sports.
All 11 examples
CanvaFrame repeated resizing as a problem one design can solve
ZaraAlternate styled carrying views with isolated product details
UniqloShow a customization service through finished everyday pieces
CanvaSell a design course through the outputs each lesson enables
OnReveal the shoe construction through floating and macro product views
RobinhoodUse nostalgic game characters to frame a referral invitation
BinanceStretch one factual message into a self-aware repetition joke
BettermentIntroduce a new feature as three numbered points, each paired with an app screen
WealthsimpleHide card features as details inside a pop-up sculpture, then photograph each one
WealthsimpleReframe credit-card debt as a location problem solved by a portfolio credit line
BettermentShow savings goals as trip cards set inside their own destinations
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.