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Turn a group consumption occasion into recognizable character types
KFC maps familiar football-viewing personalities to a shared chicken occasion. Labels and arrows make each stereotype easy to identify and tag.
“tag your backseat coach”
- Type
- Community prompt
- Goal
- Engagement
- Hook
- Question
- Format
- Listicle
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Community prompt, from other brands
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.