Community prompt post examples
Community prompt: Asks followers to answer, vote, tag or share. 20 posts from 10 brands, 13 carousels and 7 single images, each with a breakdown of why it works.
From Postmates, Betterment, Duolingo, Airtasker, DoorDash, KFC and 4 more brands, in Education, Finance, Food & Drink, Health & Fitness, Lifestyle, Shopping and Travel & Transportation.
All 20 examples
DuolingoTurn chess pieces into playful identities people can claim
AmazonRemove color before presenting a brand-recognition quiz
DuolingoPersonalise one partnership illustration with initials people can send to friends
KFCTurn a group consumption occasion into recognizable character types
DuolingoTurn game-character preferences into shareable mascot personality cards
McDonald'sGive each audience identity a distinctive product still life
DoorDashLabel parts of one product as comment-ready choices
KFCMake brand recognition a low-effort visual quiz
HeadspaceGive an emotional check-in a small menu of expressive choices
DoorDashTurn carousel progression into a physical action
PostmatesMake a tiny utensil preference easy to answer publicly
BettermentTurn a $500 windfall into a lettered quiz with personality results
BoltCarry continuous paths across carousel edges
PostmatesUse a forced food choice inside a familiar social card
BettermentRun a bonus scenario quiz with persona results on warm yellow
PostmatesTurn an everyday delivery habit into a numbered self-portrait
PostmatesTurn a food holiday into a zodiac matching game
AirtaskerGuide each emoji's coloured line to a matching real task card
AirtaskerQuote real task requests before revealing each category on the next slide
BettermentSplit funny customer goal names across the carousel seam to prompt replies
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.