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Use environmental movement to demonstrate outerwear silhouettes
H&M autumn outerwear uses wind and urban textures to suggest seasonal dressing. Windblown hair and fabric give static outfit photographs a seasonal sense of motion.
“Swipe for your fall style cues.”
- Type
- Product showcase
- Goal
- Conversion
- Hook
- Visual only
- Format
- Gallery
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Every one of the 6 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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