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Unify varied silhouettes through a narrow neutral palette
H&M outerwear builds a coherent autumn wardrobe around brown and black. Brick and concrete settings echo the garments' muted colors.
“Go-to formula for the outer layer: a palette of browns and blacks.”
- Type
- Product showcase
- Goal
- Consideration
- Hook
- Visual only
- Format
- Gallery
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Product showcase, from other brands
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