Product showcase post examples
Product showcase: Shows the product as the hero. 15 posts from 10 brands, 13 carousels and 2 single images, each with a breakdown of why it works.
From H&M, Zara, Airbnb, Burger King, Coca-Cola, DoorDash and 4 more brands, in Finance, Food & Drink, Shopping, Sports and Travel & Transportation.
All 15 examples
OnMove the hiking shoe between studio display and everyday wear
AirbnbRepeat a distinctive architectural color across a complete property tour
H&MBuild eveningwear contrast around opposing surface textures
ZaraShow transitional dressing through varied layer weights in one location family
ZaraUse a bright inner layer to interrupt neutral outerwear
ZaraUse a shared street setting to connect varied patterns and textures
H&MCompare complete outfits in a consistent urban setting
H&MUnify varied silhouettes through a narrow neutral palette
H&MUse environmental movement to demonstrate outerwear silhouettes
Burger KingExaggerate the serving vessel to dramatize sauce enthusiasm
NikeAlternate sculptural portraits with isolated material details
Coca-ColaShow the drink entering an existing meal scene
Under ArmourReveal footwear inside a distinctive carrying case
DoorDashKeep the setting fixed while swapping the product
WealthsimpleFollow a print newsletter from production floor to airport lounge readers
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.