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Delay the punchline across a handwritten sequence
A fictional social-team rulebook builds to a confession of breaking every rule. Informal lettering reinforces the pretend unauthorized-posting premise.
“please like and comment so at least he thinks we did a good job 👇”
- Type
- Relatable humour
- Goal
- Engagement
- Hook
- Curiosity gap
- Format
- Story arc
In the full breakdown
Every one of the 4 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Read every breakdown in full
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