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Pair an establishing view with a tightly framed reveal
Wide travel scenes reveal intimate device-use moments through a photographer's crop. The change in scale may make familiar places feel newly observed.
“which one was your favorite??”
- Type
- Brand story
- Goal
- Engagement
- Hook
- Curiosity gap
- Format
- Comparison series
In the full breakdown
Every one of the 7 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
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Brand story, from other brands
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.






