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Repeat the card as a visual signature in everyday snapshots
Wise's weekly diary places its green card in markets, coffee rituals and dog walks. The constant green object connects travel and ordinary spending occasions.
“So where were we this week…?”
- Type
- Brand story
- Goal
- Awareness
- Hook
- Question
- Format
- Listicle
In the full breakdown
Every one of the 4 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Wise
Brand story, from other brands
These posts belong to Wise, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with Wise. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.







