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Present the new feature inside a familiar travel hub
Wise introduces an eSIM alongside its existing travel-money workflow. Sequential screens clarify discovery, setup and ongoing use.
“The Wise eSIM has officially landed!”
- Type
- Feature launch
- Goal
- Consideration
- Hook
- News
- Format
- Reveal, then detail
In the full breakdown
Every one of the 5 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Wise
Feature launch, from other brands
TwitchSilhouettes turn to coloured art in a fixed grid to announce evolved chat badges
ChatGPTDemonstrate visual range through sharply contrasting example scenes
ShopifyPlace each product change in the interface where users encounter it
PublicStandardize release cards around a feature label, explanation and example
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.



