Airbnb Instagram carousel: “She went to sleep here in 1919 and never woke up.” The Magnolia Hotel has been welcomin…
The cover of 12 slides. Posted by Airbnb on 6 October 2026.

AirbnbInstagram carousel

Attach a short story to each room in a property tour

A Magnolia Hotel tour uses host ghost stories to distinguish an Airbnb stay. Room-by-room anecdotes create a reason to continue beyond standard accommodation photography.

““She went to sleep here in 1919 and never woke up.” The Magnolia Hotel has been welcomin…”

The caption’s first line
Goal
Consideration
Hook
Curiosity gap
Format
Story arc

In the full breakdown

Every one of the 12 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.

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Every Airbnb post

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See all 9 examples

These posts belong to Airbnb, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with Airbnb. To ask for a post to be removed, use Contact at the foot of the page.

Read every breakdown in full

A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.