Editorial feature post examples
Editorial feature: A magazine-style feature or interview. 9 posts from 5 brands, 9 carousels, each with a breakdown of why it works.
From Wealthsimple, Airbnb, Tripadvisor, GoFundMe and Wealthfront, in Finance and Travel & Transportation.
All 9 examples
WealthsimpleBreak a long interview into subtitled thematic excerpts
WealthfrontTurn an everyday spending frustration into an editorial question
AirbnbAttach a short story to each room in a property tour
AirbnbOrganize a neighborhood guide around tactile offline experiences
TripadvisorUse a familiar rivalry to organize comparable experiences
WealthsimpleRepresent infrastructure with familiar miniature objects
TripadvisorCount down over full-bleed restaurant photographs
GoFundMePackage four community stories as a recognizable good-news roundup
WealthsimpleReveal anonymous Canadians’ salaries one job per slide in a fixed template
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.