
AirbnbInstagram carousel
Alternate concise benefit cards with concrete interface examples
A sparse white cover leads into alternating benefit headlines, lifestyle scenes and close interface examples. Large crop changes prevent eleven slides from feeling like repeated title cards.
“Just launched: features that take the work out of taking a vacation.”
- Type
- Feature launch
- Goal
- Consideration
- Hook
- List count
- Format
- Listicle
In the full breakdown
Every one of the 11 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Airbnb
Feature launch, from other brands
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Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.







