BettermentInstagram carousel
Split funny customer goal names across the carousel seam to prompt replies
App-style goal cards with emoji and odd names spill off the first slide and finish on the second, where 'Whatever it is, it’s worth saving for.' turns the joke into a stance.
““Rainy Day Fund” walked so that “Rainy Day Cozy Cabin Weekend Fund” could run.”
- Type
- Community prompt
- Goal
- Engagement
- Hook
- Humour
- Format
- Carousel
In the full breakdown
Every one of the 2 slides and what each one does, the creative decisions behind the post and when to use them, the type, colour and layout choices, and a brief to make a new post in the same style with your own words and pictures.
More from Betterment
BettermentTrace four athletes as coloured lines that converge on the brand
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BettermentCompare yearly interest side by side with the brand column filled yellow
BettermentStage each housing myth against its reality in two stacked cards
Community prompt, from other brands
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