Explainer post examples
Explainer: Explains a concept, term or how something works. 17 posts from 8 brands, 14 carousels and 3 single images, each with a breakdown of why it works.
From Headspace, Wealthsimple, Duolingo, Betterment, Claude, Perplexity and 2 more brands, in AI, Education, Finance and Health & Fitness.
All 17 examples
HeadspaceGive relationship uncertainty a memorable vocabulary and an open path
DuolingoTeach regional slang through playful versions of familiar lesson screens
HeadspaceBring future health worries back to the body in the present
HeadspaceUse matching good-news and bad-news notes to reframe uncertainty
WealthsimpleCarry one decision path across carousel boundaries
ClaudeUse a decision tree to explain when to choose each model
HeadspaceUse parallel paths to show two responses to uncertainty
WealthfrontExpose disagreement by aligning competing claims in one repeated structure
HeadspaceGive uncertainty four distinct emotional voices in a consistent format
HeadspaceReframe emotions through two contrasting notes with expressive faces
DuolingoTeach fandom phrases through exaggerated versions of familiar lesson screens
PublicGive each trading use case its own annotated diagram
WealthsimpleStack numbered comparison cards so futures and options answer the same question
WealthsimpleDarken the card colour with each answered question across a reader-sourced FAQ
WealthsimpleExplain futures trading in four numbered cards, then pitch the platform on a fifth
BettermentTurn IPO buzz into an index-timing explainer that ends on strategy
PerplexityMake an abstract system concrete with an orchestra metaphor
Other types of post
Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.
Read every breakdown in full
A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.