Utility content post examples

Utility content: A useful artefact: itinerary, recipe, checklist, template. 6 posts from 3 brands, 5 carousels and 1 single image, each with a breakdown of why it works.

From Expedia, GoFundMe and Uber Eats, in Food & Drink and Travel & Transportation.

All 6 examples

Other types of post

Relatable humour

A joke about a shared experience. 23 posts.

Community prompt

Asks followers to answer, vote, tag or share. 20 posts.

Event promotion

Promotes an upcoming event. 18 posts.

Collaboration

A joint product or campaign with another brand. 17 posts.

Creator feature

A creator, athlete or celebrity fronts the post. 17 posts.

Explainer

Explains a concept, term or how something works. 17 posts.

Meme

A known meme format or internet joke. 15 posts.

Product showcase

Shows the product as the hero. 15 posts.

Feature launch

A new feature or update to an existing product. 13 posts.

Every post belongs to its brand, and each links to the original on Instagram. They’re shown here to study and comment on. Curatit isn’t affiliated with the brands. To ask for a post to be removed, use Contact at the foot of the page.

Read every breakdown in full

A free account opens every post in the library, the main idea of each breakdown, and boards to save and share posts. The full breakdowns, with the decisions behind each post, its design slide by slide and its colours, come with search by idea in the paid plans.

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